For over a century, the image of a mounted knight, a powerful equestrian figure, has been inextricably linked with the Burberry brand. This iconic logo, a symbol of British heritage, tradition, and a certain aspirational elegance, has undergone a significant evolution, culminating in a bold rebranding in 2018 that saw the departure of the equestrian knight from its prominent position. This article delves into the fascinating history of the Burberry animal logo, exploring its evolution, its symbolism, and the reasons behind its recent transformation. We will examine various iterations of the logo, comparing the old and new designs, and analyzing the impact of this change on the brand's identity.
History of the Burberry Logo:
The story of the Burberry logo is intrinsically intertwined with the history of the brand itself. Thomas Burberry, the founder, established his company in 1856 in Basingstoke, Hampshire, England. Initially focusing on practical, high-quality outerwear, Burberry's innovation lay in the development of gabardine, a revolutionary water-resistant fabric that quickly gained popularity among explorers and outdoor enthusiasts. The company’s early success was largely driven by the functional and durable nature of its products. However, as Burberry expanded its reach and aimed for a more sophisticated clientele, the need for a strong visual identity became apparent.
The earliest iterations of the Burberry logo were significantly simpler than the iconic equestrian knight design that would later become synonymous with the brand. While precise details of the very first logos remain elusive, early branding likely focused on text-based representations of the Burberry name, perhaps incorporating stylistic flourishes reflecting the era's design trends. These early logos, while lacking the visual impact of later versions, served their purpose by establishing the brand name and providing a basic visual anchor for the burgeoning company.
The evolution towards the equestrian knight motif is not definitively documented with precise dates and artistic renderings for every transition. However, historical evidence suggests a gradual development of the logo over several decades. The image of the knight likely emerged as a conscious decision to reflect the brand's growing association with British heritage, tradition, and a sense of adventure. The equestrian knight, a powerful and noble figure, effectively conveyed qualities of strength, resilience, and elegance, aligning perfectly with the image Burberry sought to cultivate.
The central figure of the equestrian, typically depicted in profile, riding a horse, became increasingly prominent in the logo's design. The addition of the horse and rider symbolized both the brand's association with British equestrian culture and the adventurous spirit embodied by its customers. The knight's attire, often reflecting a military or aristocratic style, further reinforced this image of sophistication and heritage. The detailed rendering of the horse and rider, showcasing the skill of the artist and the quality of the brand, became a hallmark of the Burberry logo.
Burberry Logo Images:
Unfortunately, accessing a comprehensive archive of every iteration of the Burberry logo throughout its history is challenging. Many early versions are likely lost to time or remain within private collections. However, various online resources and historical documents provide glimpses into the logo's evolution.
By searching online using terms like "Burberry vintage logo," "Burberry logo history," or "Burberry old logo," one can find a range of images depicting different iterations of the logo. These images often showcase subtle variations in the style of the equestrian knight, the font used for the Burberry name, and the overall composition of the logo. Some variations might feature a more stylized representation of the knight and horse, while others might focus on a more realistic depiction. The color palette also varied over time, with some versions utilizing a more muted color scheme while others opted for bolder, more vibrant colors.
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